6 OneSpan Smart Forms differentiators: Electronic forms built for enterprise workflows

Enterprises have experienced digital transformation across systems for years now, but one important aspect that has been overlooked is forms. Forms are often the first touch-point with employees and customers to collect information to be used for a variety of processes which is why it is so critical to get information right the first time. Poor information coming in means potentially misinformed decisions going out.

Data collection is an essential part of nearly every business process, especially in highly regulated markets like insurance and financial services, but many companies are still using paper forms or static PDFs. This leads to inefficiencies, mistakes, and delays. When employees and customers are frustrated, they often abandon efforts, wasting time due to a poor user experience, resulting in lost revenue and increased costs.

60% of consumers abandon an interaction if a company has an inefficient process for collecting information.*

While organizations are rethinking how data collection fits in the broader communication journey, OneSpan Smart Forms provides some unique advantages that differentiate it from the many basic options on the market.

1.    Omnichannel delivery for a consistent experience

OneSpan Smart Forms has a feature called “single project design.” Essentially creating a template, a form is built once, then used across multiple channels and devices, including desktop, mobile, and tablet, within a mobile app, or a customer portal. 

This isn’t the case with most organizations. In fact, the common approach is to develop one project for each device leading to multiple projects for the exact same use case or process, creating confusion and costly updates downstream.  

Designers can also create business rules that ensure customers see only relevant questions or information they provide during an experience. This creates a personal, efficient, and consistent method for collecting information relevant to the transaction. 

Smart Forms minimizes supplementary resources to build and maintain digital business processes, which increases flexibility, improves productivity, and creates a consistent user experience across the brand.

2. Enterprise integrations break down data silos

SmartForms has a RESTful API architecture, which is core to its ability to easily and securely access existing databases and transfer collected information to other applications and systems.  Conditional logic, data validation, and form mapping work together to streamline the form-filling process.

In many instances, companies are using decentralized methods, like Optical Character Recognition (OCR), fillable PDFs, online forms, and mobile apps, to collect information. But, too many data collection tools can lead to high technical debt and create a disjointed content and branding experience. 

Smart Forms is a technology that resides in an enterprise’s broader ecosystem allowing it to access additional internal business processes to either push data into (prefill) or have data collected and transferred out to core systems. That means the solution supports the broadest capabilities of asset type to allow information to be uploaded in real-time right within the form. Form fields are pre-populated so customers only have to confirm or update the data before form submission, saving them valuable time. 

Smart Forms reduces the need to support multiple different tools to perform various business processes and security measures.

3. Providing an accessible experience 

Accessibility is paramount for organizations to ensure their employees and customers can participate in filling out forms regardless of their ability. With Smart Forms, designers have the ability to modify the default agreement and have confidence that the most accessible version of the HTML experience will be delivered.

OneSpan is proud to lead in this arena and further supports clients in their end-to-end digital transformations to reach a wide range of audiences.

Smart Forms provides workflows and experiences able to be navigated by all user abilities. 

4. Creating sophisticated branding 

Smart Forms has an out-of-the-box component called “Theme Builder” that allows designers to create an on-brand experience across workflows. This ensures the organization’s brand is front and center, rather than a vendor’s brand. There are over 50+ customizable properties, with drag-and-drop functionality for beautifully designed form builders. 

Your customers expect to engage with your brand. Make your brand prominent to drive higher adoption or completion rates of eSigned documents and transactions.  

5. Potential to overcome language barriers

Smart Forms helps companies broaden their target markets by delivering interactions and eSigned agreements in the user’s preferred language while ensuring compliance. Companies can execute translated versions of their forms based on the language detected in the web browser settings on the user’s device.

A company simply creates a table with translated content to import into Smart Forms and a translated version is ready in seconds. 

Global companies can support users in multiple languages while companies in specific industries, like healthcare, can market and sell their products to non-English audiences while meeting industry regulations.

6. Delivering an end-to-end connected digital agreement experience

Because OneSpan Smart Forms is part of the OneSpan product suite, customers can leverage an integrated set of capabilities across digital forms, including OneSpan Sign, OneSpan Notary, OneSpan Virtual Room, and identity verification. A full end-to-end digital agreement experience reduces an enterprise’s ever-growing tech stack and promotes form completion, saving time and reducing costs across the ecosystem. 

While automating multiple business processes at scale can feel challenging, technology integrations that focus on enhancing processes rather than tasks will enable businesses to deliver on customers’ expectations more quickly and efficiently.

OneSpan Smart Forms

A single forms platform within an end-to-end digital agreement experience is crucial for an enterprise to produce digital agreements at scale. A solution like Smart Forms that can handle complex forms and workflows promotes higher adoption and lower abandonment rates, which in turn promotes customer loyalty.

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*Source: Smart Communications