The trajectory of technology adoption within the insurance industry has shifted due to the pandemic. While digital transformation is not a new concept for insurance, customers have welcomed this accelerated shift to digitized touchpoints for a range of insurance activities. In light of widespread acceptance by their customer base, insurers are investing in the digital technologies that will improve their customers’ experiences, promote innovation and reduce costs.
In this PC360 podcast, key discussion topics include:
- The latest Forrester research on where COVID-19 has left the consumer and industry on the scale of digital transformation
- How digital adoption is manifesting in the real world including challenges and hybrid cases
- How to recreate the power of the face to face meeting for complex financial services products
Recorded on: May 12, 2021
Speakers:
Oliwia Berdak, VP Research Director, Forrester Research
Mary Ellen Power, VP Marketing
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